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Question
Zenith Electronics, Inc. owned the mark QUARK and used it for wristwatches since 2010. In 2022, Zenith sold its business to NovaCore Holdings, Inc., including an express assignment of all marks used by Zenith, including QUARK. The assignment is in writing and signed but not recorded with IPOPHL. The sale contract also provides a six-month transitional license allowing Zenith to continue using QUARK on existing watch models and packaging, after which the license terminates. In 2023, NovaCore files for registration of QUARK for watches and is granted registration. Answer: (a) Who owns the QUARK mark in 2023 between Zenith and NovaCore, and why? (b) What is the effect of the failure to record the assignment with IPOPHL on NovaCore’s rights against third parties who might use QUARK for watches? (c) If NovaCore subsequently records the assignment with IPOPHL, what is the effect on ownership and enforceability against third parties?