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LuminaTea Co., Inc. owns the registered mark LUMINA for tea products, first used in commerce in 2014. BrightLeaf Roasters, Inc. begins marketing a line of teas under the brand SUNLUM, featuring a stylized sunburst logo and packaging in yellow and orange and sold through the same channels as LuminaTea’s products. LuminaTea sues BrightLeaf for trademark infringement under the Intellectual Property Code (R.A. 8293), alleging use of a confusingly similar mark in commerce for goods identical or related to LuminaTea’s. BrightLeaf asserts (a) no likelihood of confusion, and (b) descriptive or nominative fair use. Answer the following: (a) Identify the central doctrine and the elements LuminaTea must prove to prevail. (b) Distinguish the controlling rule on “likelihood of confusion” from other tests and indicate whether actual confusion must be proven. (c) Apply the rule to the facts and determine whether BrightLeaf’s use constitutes infringement. If infringement exists, state the remedies LuminaTea may pursue.

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Clara

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