Flashcards Studio

Sunrise Gold Foods, Inc. owns the registered mark GOLDEN GRAIN for cereals and baking mixes, first used in commerce in 2010. A competing brand, NorthPeak Foods, launches a cereal line under the name GOLDEN GEYSER, with packaging that features a sun-and-grain motif and a color palette closely resembling Sunrise’s, and runs online advertisements and in-store displays. Sunrise brings suit for trademark infringement under the Intellectual Property Code (R.A. No. 8293), alleging use of a confusingly similar mark in commerce for goods identical or similar to Sunrise’s. NorthPeak pleads (a) no likelihood of confusion, and (b) descriptive or nominative fair use. Answer the following:   (a)Identify the central doctrine and the elements Sunrise must prove to prevail. (b)Distinguish the controlling rule on “likelihood of confusion” from other tests and indicate whether actual confusion must be proven. (c)Apply the rule to the facts and determine whether NorthPeak’s use constitutes infringement. If infringement exists, state the remedies Sunrise may pursue.