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Question
EduNova, a Philippines-based online education platform, collects at sign-up: full name, email address, age, location, and course interests. The privacy notice states data will be used to provide and improve services and may be shared with affiliates. Six months later, EduNova signs a contract with IntelliData, a data analytics firm, to develop personalized learning-path profiles to tailor course recommendations, using only data already held by EduNova. Ana Santos, a user, objects, arguing that the new use is a different purpose not originally disclosed and requires separate consent. EduNova contends the new use is within the original purpose because it helps improve services and constitutes sharing with affiliates under the Terms. (a)Identify the General Data Privacy Principle at issue and state the controlling rule. (b)Classify EduNova’s roles as data controller or data processor with respect to IntelliData, and assess whether the processing complies with the principle identified in (a). (c)Assuming the processing is not within the original purpose, outline Ana's remedies under the Data Privacy Act of 2012 and potential penalties for EduNova.